Plews & Edelmann Debuts UltraLube® Line of Professional Grade Greases, Oils and Lubricants at 2010 SEMA Show
(Las Vegas, Nov. 2, 2010) — Today at the 2010 SEMA Show, Plews & Edelmann, a division of Tomkins, launched UltraLube®, a complete line of professional grade greases, oils, and spray lubricants & penetrants that reduce friction, heat and wear better than petroleum-based products and are safer to use.
UltraLube’s bio base oil has four times the natural lubricity of petroleum base oils, allowing UltraLube to instantly penetrate into areas where lubrication is needed most and create a long-lasting bond to metal and plastic surfaces.  UltraLube lubricants are less likely than traditional lubricants to thin down at high temperatures, making them more effective in lowering equipment operating temperatures.
Eco-safe and non-toxic, UltraLube products are certified by the USDA BioPreferred program.  UltraLube greases and oils are recommended for use in environmentally sensitive areas, as they are VOC-free and non-flammable with extremely high flash points.  
“UltraLube is a powerful, long-lasting lubricant & penetrant with an advanced formulation ideal for industrial applications, and yet it is safe enough for use around the garage, home or workshop,” said Dave Babics, Senior Product Manager.  “Simply put, UltraLube works better because it “Gets In, Stays On™.”
Available soon online and at retailers throughout North America, the full line of UltraLube products includes:
UltraLube Multi-Purpose Lubricant & Penetrant
UltraLube Greases: Multi-Purpose Lithium EP Grease, White Lithium EP Grease, Moly EP Grease, LMX® “Red” Grease, Disc/Drum Brake Wheel Bearing Grease, 5th Wheel Trailer Grease, and H1 Food Machinery Grease
UltraLube Oils: Air Tool Oil, Gear Lube, Chain Saw Bar & Chain Oil, H1 Food Grade Chain & Cable Lube, ISO Hydraulic Oil, and Universal Hydraulic Tractor Fluid
Visitors to the 2010 SEMA Show may view a demonstration of UltraLube’s superior lubricity in Booth #12855 and #42203.  For additional details and a list of retailers, visit or call 1-800-545-1689.
About Plews/Edelmann
The Plews & Edelmann Division of Tomkins is a leading manufacturer and marketer of automotive aftermarket products, including Edelmann® fittings and power steering system products; Plews/LubriMatic® lubrication equipment; Tru-Flate®, Amflo®, and Camel® air hose, hose reels, air accessories and tire hardware; UltraLube® biobased greases and oils for automotive, heavy-duty, marine and industrial applications; and Syracuse® tire gauges. For more information, please visit