(Dixon, Ill., June 8, 2011) — Plews & Edelmann today announced the launch of, a new website that makes it easier for consumers and industrial users alike to research and select the UltraLube® professional-grade greases, oils, and spray lubricants & penetrants they need.


Reflecting the strong, eye-catching design of UltraLube packaging, the new is an easy-to-navigate site with numerous user-friendly features that can help both consumers and industrial customers find the ideal solution for virtually any purpose. features product pages supplying an overview of technical specifications and available package sizes, as well as image previews of all products, including those sold in bulk. Also, a store locator helps site visitors find the retailers, industrial suppliers and warehouse distributors operating the more than 10,000 locations across the U.S. and Canada where UltraLube is sold.


A demo video illustrates UltraLube’s performance advantages over a range of common lubricants on the market today, and a new FAQ section provides answers to the most common questions about lubrication. The website also offers links to UltraLube’s YouTube and Facebook pages as well as a full library of material safety data sheets (MSDS), safety data sheets (SDS) and tech data sheets (TDS). 


“UltraLube is known for giving consumers and industrial users a better performing product that is also safer to use,” said Dave Babics, Senior Product Manager. “The new is another powerful tool to make the job easier and position UltraLube as the superior choice among greases, oils, and spray lubricants & penetrants.”


UltraLube’s bio base oil has four times the natural lubricity of petroleum base oils, allowing UltraLube to instantly penetrate into areas where lubrication is needed most and create a long-lasting bond to metal and plastic surfaces. UltraLube greases and oils are ideal for environmentally sensitive areas, since they are VOC-free and non-flammable with extremely high flash points.


For more information, visit or call 800-545-1689.


About Plews & Edelmann

Plews & Edelmann is a leading manufacturer and marketer of Edelmann® fittings and power steering system products; Plews/LubriMatic® lubrication equipment; Tru-Flate®, Amflo®, and Camel® air hose, hose reels, air accessories and tire hardware; UltraLube® greases and oils for automotive, heavy-duty, marine and industrial applications; and Syracuse® tire gauges. Plews & Edelmann is controlled by Eigen Capital and Medley Capital, two investment firms that focus on acquiring and funding companies with strong market positions and attractive growth prospects.


For more information, please visit